VV Rouleaux

"The Chanel of ribbon and trimmings shop"

Annabel Lewis was an owner of two flower shops in London, until 1990 when she decided to open a 'ribbon, trimmings and braids' shop, because as Annabel said herself "flowers die".

A business such as V V Rouleaux isn't one you can find on every street corner, it specialises in stocking the finest ribbons and trimmings that cater for all needs, from fashion to interior, textiles to theatre. They source their materials from all over the world, mostly Japan but also Italy, France and Germany.

I personally fell in love with the delicate beaded pieces laid out on the table. The intricacy of the bead work captured my eye and inspiration as I aim to create a piece of work that is both abstract and detailed.