Branding Project

Developing Designs and Samples

After having difficulty with my colour choices last week, I aimed this week to analyse and re-evaluate the colour palette I was working with. I chose to knit with a select few colours that would bring the samples together as a strong collection, using mainly blue, pink, white and black. I want my collection to have a French feel of sophistication, and I felt that these colours would represent the identity of the brand whilst also be suitable for a spring/summer collection. These development samples below are lacking in intensity however and need another vibrant colour in order for them to stand out. Including a more shocking pink colour or utilising a larger amount of bright orange will make the collection livelier.

The techniques that I intend on incorporating into my final samples are racking a ripple as they create a sense of movement, repetition and elegance, which are three key factors of the brand's iconic identity. 

Sonia Rykiel