Branding Project

Generating Initial Samples

This week has mainly consisted of experimenting with colour and techniques. I found it difficult to choose the exact colours that I wanted to use as Sonia Rykiel's previous Spring/Summer collection usually consists of colours that blend and coincide well together. After analysing my initial samples I discovered that I was using too much colour on colour, and failing to incorporate dark colours in order to brake up the colour stripe. 

I intend on developing my samples by using lighter colours, avoiding the deeper pink tones and replacing it with more subtle shades that resemble the colours in my drawings. Incorporating black will strengthen my samples as it will define the techniques I am using and create an outline. Using thin stripes of black on in laying the yarn will add a subtle border to my work whilst still remaining to be a Spring/Summer collection.

I experimented with techniques such as racking and pleats in order to create a patterned surface that represents the quality of drawings in my sketchbook. Further research on which colours are popular within the brand is needed and more thought should be given to proportion of colour in the samples.