Branding Project

Initial Ideas


In order to get a feel for the brand, I browsed through previous Spring/Summer collection to get a sense of what kind of colours have  been used, what techniques and processes were popular and what key elements brought the collection together as a whole. 

Stripes has been an evident aspect that defines the French style that belongs to the brand. The stripe is produced in a variety of different ways which keeps every collection unique and current. I will also be incorporating stripes in my collection by sticking to the brands identity however interpreting it in a new way that is relevant to my concept and season. 

I began to incorporate my concept of elegant feathers with knitting techniques that are relevant to the brand. Ribs and pleats are potential processes that can represent the natural forms that occur in my concept, they also relate to the brand as they create a structure that can be well fitted on the body.

My initial colour palette consists of soft and feminine colours that have appeared in previous collections. Using watercolours as a drawing tool has been an effective way of illustrating the fluidity of my concept. Applying black fine liner onto the damp watercolour creates a different quality of line.